Tv Add Analysis

Choice of People – Have they chosen a celebrity or model to endorse their product?  Why?  What effect will this have on the audience?

Facial Expressions – If there are people / animals / characters in the ad, what do their facial expressions suggest about the product?  Do they tell you how you would feel if you bought the product?

There are two main characters in the ad a girl who is kiera and the man who is a photographer; their facial expressions show lust between

By picking kiera Knightly the advert has now got a huge advantage in the market because she is a world-renowned actress loved by the nation and recognized by the public as a role model so by putting her in the advert people will buy it to be like kiera.

Them and it makes the spectator feel if they buy the product they will have the same experience with a girl or boy.

Body Language – What does their body language tell you about how you would feel if you bought the product?  Are they close together, far apart?  Do they look energetic or relaxed etc.?

Their body language is synced with each other till the women start to tease and move away then disappears onto a bike and then leaves. They are close and far from each other and they look relaxed then energetic.

Color –What colors have been used in the advert and what do they suggest about the product / brand?  Are the colors associated with any particular emotions or feelings?

The colors they have used are mainly white and light colors suggesting calm and happy making the product seem more desirable to the audience.

Lighting – Where is the light and shadow in the picture?  What effect does this have on the audience?  Does it draw your eye to any particular points?  What effect does it have on the look of the product?  Is it subtle or dramatic?

The lighting they have used is mainly high key lighting however when the advert goes on the lights go darker giving it a low key lighting and a wide screen shot showing the whole set where the photo is being took.