Enigma Codes

Enigma codes; a theory that suggests a text (whether that be television, film, a poster etc.) portrays a mystery to draw an audience in, pose questions and, as such, become intrigued in the piece. 

For instance, a murder mystery will often not reveal the identity of the murderer until the end of the story, which poses the question "Who is the murderer?" "Will they be brought to justice?"

Action codes: what will happen next?

In this task I will be analyzing the video of Ed sheeran – the A team. The enigma code for this video is that it is a kind of flash back of this young girls life and how she became who she is and what caused her to die. It has a source of mystery to the video drawing the audience in and makes us wonder who the murder is and if it was her own doing.

The action code for the video is what will happen next. As we flash through the video things come apparent and leads us to think what will happen… as we think she will die she does because we see it at the beginning. Next the director might want us to think what will happen to her now she is dead. Will she move on? Or will she just roam around the world still not excepting her death.